The Engineering Sector in Brazil
Engineering is one of the keys to realising Brazil’s ambitions. From oil and gas, through construction and urban development, to automotive and aerospace, Brazil’s demand for new engineering solutions is insatiable.
Brazil’s dependence on engineering solutions for its continuing development provides an excellent opportunity for UK companies, which enjoy a world class reputation for sophistication, quality, safety and value for money.
Some major UK engineering businesses are already present in Brazil and there is a clear opportunity for companies at all levels of the supply chain to address the marketplace, in many cases using the established UK presence as a key initial client-base. For details of individual industry sectors in Brazil (Oil and Gas, Automotive, Aerospace, Civil Engineering, Medical), please look at our ‘Industrial Sectors’ pages.
Overview of Brazil
- Area: 8,502,728 km² (5th biggest country in the world)
- Coastline: c8,500 km
- Population: c200 million
- 26 States plus Federal District (Capital Brasília)
- Brazil is a huge, complex and rewarding country. In size terms, the whole of Western Europe would fit into Brazil with room to spare.
- With a population of around 200 million people and a growing middle class, Brazil is developing a sophisticated understanding of its place in the new world order.
Engaging with Brazil
The keys to engaging effectively with the Brazilian market include:
- Market Research
Ensuring you understand your individual marketplace in Brazil. Testing that market and understanding its dynamics.
- Well defined and targeted proposition
Creating a value-proposition which is effective in converting prospects to clients in your marketplace.
- Accurate Costings and Risk Management
Understanding all of the costs involved in getting your product into your customer’s hands plus comprehensive risk identification and mitigation planning.
- Working with Partners
Local partners and champions are an essential part of doing business in Brazil, acting as multipliers to your own work in developing the market.
- Relationships – Frequent Visits
Business in Brazil is highly dependent on personal relationships. You need to visit and reinforce these relationships frequently.
- Cultural Awareness
Being aware of cultural differences and understanding how to work effectively with clients and partners.